The Jack Stupid

Experimental motion aesthetics, digitally redefined.

  • Digital product design

1. Introduction

The Jack Stupid is a multidisciplinary creative studio focused on high-end 2D/3D animation and experimental filmmaking. We designed and developed their digital portfolio, translating their raw, bold visual language into a seamless and immersive web experience.

Visit the website!

2. Interactions

The project focuses on translating The Jack Stupid’s motion-driven identity into a functional digital interface. The interaction model was designed to mirror the studio’s experimental approach, using micro-interactions as a primary navigation feedback tool.

Working in collaboration with TJS, we implemented the main call-to-action elements using Rive. This allowed for the integration of lightweight, vector-based animations controlled via state machines, ensuring seamless transitions and real-time responsiveness. The result is a high-performance interactive system that maintains visual consistency with the studio’s high-end production standards.

3. Structure

The structure of the website has been greatly simplified to maximise usability. As The Jack Stupid is a boutique studio with an outstanding portfolio, maximum focus has been put on showing the projects. All the “about us” information has been condensed to fit in the footer, with no need for an extra page.