1. 1. Introduction
  2. 2. Website
  3. 3. Graphic elements
  4. 4. Social media

MICELIO

Brand for used devices selling services

  • Brand identity
  • UI
  • Social

1. Introduction

Our collaboration with Micelio’s founder began with the development of a straightforward platform for buying and selling refurbished phones. As the company’s vision expanded, our role evolved alongside it. Today, Micelio is a complex, modular B2B infrastructure that orchestrates the entire secondary market for electronic devices, from valuation and logistics to regulatory compliance. We have supported the project through every phase, designing a brand and digital presence capable of reflecting its true scale and ambition.

2. Website

A B2B platform managing valuation, logistics, and compliance processes requires much more than a refined interface: it demands flawless information architecture. We designed the user experience and UI with operational efficiency at the core. By mapping out intricate workflows and developing intuitive dashboards, we transformed a complex backend ecosystem into a fluid, accessible digital tool. The result is an environment where logical rigor and usability converge, empowering businesses to manage the technological circular economy with absolute precision.

3. Graphic elements

To solidify the transition from a marketplace to an industry-grade infrastructure, Micelio required a visual identity rooted in authority, technology, and modularity. We developed a rigorous design system and a suite of graphic assets that communicate precision and strategic vision. From typographic choices to the creation of proprietary visual elements, every detail was calibrated to reflect the brand’s maturity, giving Micelio an institutional and unmistakable voice within the market.

4. Social media

A technological product of this magnitude requires a coherent and incisive narrative. We translated Micelio’s founding values—circular economy, efficiency, and innovation—into a structured and authoritative social media presence. By designing dynamic layouts, dedicated motion graphics, and infographics for complex data visualization, we provided the brand with the optimal tools to educate and engage its B2B target audience. The result is a solid, high-impact communication strategy capable of positioning the brand as an industry benchmark.

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We solve visual problems,
we solve problems visually

We solve visual problems,
we solve problems visually

via Nicola D’Apulia 13 20125 Milano
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