Espansione group

Espansione Group is an established player in the MedTech industry focusing on ophthalmic and dermatological solutions to treat a number of conditions via patented, certified, light-based technologies such as Light Modulation® Low-level Light Therapy (LM® LLLT) and Optimal Power Energy® Intense Pulsed Light (OPE® IPL).

The project, one year in the making, consisted in a complete redesign of the whole company’s identity and experience on every touchpoint, from digital and physical presence, all the way to marketing strategy and operational processes.
Through a striking and radical new design, we enabled Espansione Group to achieve the desired degree of differentiation in the market, finding a way to express at best its ambition to establish new paradigms in ophthalmology and beyond.